It is said that the FIFA World Cup 2018 was not just a football match, but the strength of this grand football event was not only able to bring people from all over the world together, but also made the host of the FIFA World Cup 2018 Russia becomes the centre of world attention. Apart from 3.5 billion people or half of the world’s population watched the world cup, the World Cup has given the impacts on Russia. Have you ever wondered what kind of impacts Russia got after the World Cup? Here are some of the impacts:
Income to the Russian Economy
In order to prepare for the World Cup, Russia provided a significant amount of funds to build the necessary infrastructure, such as a new stadium, improving public transportation and event stages. The funds spent by Russia and investors were not small, which was about USD 13.2 million. However, in return, the World Cup has also provided economic benefits for Russia. The CEO of Russia’s World Organizing Committee explained that the World Cup has contributed to the Russian economy. Estimated income from the World Cup reached USD 14.5 billion, or more than 1% of Russia’s GDP. Besides providing income to the Russian economy, the World Cup has also created 315,000 jobs per year and it is estimated that the impact of the World Cup will still give the benefit to the Russian economy for the next 5 years.
Russia Is Not Isolated from the World
When the World Cup took place, the tensions between the Russian and the Western leaders were high because of the Western sanctions against Russia. The World Cup was an opportunity for Russia to get closer to other countries. A number of country leaders from the Middle East, Africa and South America attended the World Cup not only to watch the tournament, but also to meet with the Russian President, Vladimir Putin. And, that moment was used by President Putin to enhance cooperation with them. One of the figures watched the match between Saudi Arabia versus Russia with President Putin was the Crown Prince of Saudi Arabia, Mohammed Bin Salman. Russia was not only won 5-0 against Saudi Arabia, but President Putin as the Russian leader also successful to win the Crown Prince of Saudi Arabia’s heart to carry out closer cooperation related to the world oil prices. The World Cup was not just a football event, but it was also momentum for Russia to show to the West that Russia is not isolated because of the Western sanctions.
Positive Image of Russia
Over the past few years, Western media and Hollywood have provided a different image of Russia. The World Cup event was an opportunity for Russia to show that they are not as described by the Western media or Hollywood. To change this image, the Russian government gave orders to the Russian authorities to provide the best services to the World Cup supporters, such as instructing the police officers to give a friendly smile to them and even preparing cells equipped with a TV so detained troublemakers were able to watch tournaments. Meanwhile, for ordinary Russian citizens, they tried to give the best impression to supporters and tourists from all over the world. They gathered at the fan zones, watched and celebrated the world cup together. The relationship between Russians and supporters from all over the world have given positive energy to the Russians, and at the same time, the World Cup also provides an opportunity for foreigners see the image of Russia objectively. situs judi bola online indonesia
International Football Fans and Foreigners Returned to Russia
After the 2018 World Cup ended, the Russian government extended the Fan ID program in order. The Fan ID program was a program given to World Cup Fan ID (ticket holders) to return to Russia after the World Cup ended without the need to apply for a visa. According to the research from one of the largest banks in Russia, Sberbank, as many as 10% of the Fan ID holders finally interested to return to Russia with this program between August and December 2018, and at least they spent more than USD 150 million in that period.